4GLOBAL Limited

4GLOBAL empowers the global sports and physical activity sector to make smarter, data-driven decisions. We solve a critical problem for our clients: understanding how, where, and why people engage with sport and physical activity, and how to grow that engagement for greater social and commercial impact. Over the past decade, we have built one of the world’s largest and most comprehensive datasets on sport participation, with a core focus on Europe and North America. This proprietary data is uniquely enriched with external sources—including census data, socioeconomic profiles, and open government data—giving our clients a holistic and actionable view of their audiences. Our platform, Insight.OS, transforms this data into powerful insights and visual decision tools, enabling sports federations, operators, and brands to increase participation, optimise investments, and maximise both commercial returns and social value. What sets us apart is our defensible data asset, deep sector expertise, and advanced analytics capabilities—creating a strong competitive moat and positioning us as a trusted partner in the global sports ecosystem. We generate revenue through a mix of annual recurring and repeatable revenue streams, including data licensing, platform subscriptions, and analytics services. This diversified model supports predictable growth and long-term value creation.