Novastar Hotel Group PLC is a hotel operator addressing the traditional, short-term and extended-stay accommodation markets. The Group’s diversified revenue model encompasses conventional hotel stays, short-term rental bookings and longer-term guest accommodation, providing exposure to multiple customer segments and revenue streams.
Novastar opened its first hotel in 2026, the 81-bedroom Langham Hotel in Eastbourne, marking an important milestone in the execution of its growth strategy. The Group is targeting the launch of its second hotel in late 2026 in a key city in the North of England and is progressing a broader pipeline of prospective locations.
Novastar is pursuing a dynamic expansion strategy centred on disciplined portfolio growth, increased geographic coverage and the development of a scalable operating platform. Through a flexible accommodation model and the continued expansion of its hotel estate, the Group aims to build resilient revenues, strengthen its market position and deliver sustainable long-term value for shareholders.
