27 July 2026
JPJ:ROCK
ISIN: GB00BTMN0877
ROCKSTEADY COFFEE COMPANY LIMITED
Brown's Hall Coffee Liqueur Secures Initial Retail Listings in Jamaica
Wombourne, South Staffordshire, UK - 27 July 2026 – Rocksteady Coffee Company Limited
("Rocksteady" or the "Company") is pleased to announce a significant strategic milestone in the continued execution of the growth strategy outlined in the Chairman's Update published in December 2025.
Brown's Hall Coffee Liqueur has secured its initial premium retail listings in Jamaica, marking the first commercial milestone for the Brown's Hall brand and advancing Rocksteady Coffee Company's long-term strategy to create additional demand for its premium Jamaica Blue Mountain coffee through complementary value-added beverage brands.
Delivering on the Company's Strategic Vision
The Chairman's Update published in December 2025 outlined management's intention to create greater long-term shareholder value by expanding the commercial applications of Rocksteady's premium Jamaica Blue Mountain coffee through strategic downstream partnerships. The commercial launch of Brown's Hall Coffee Liqueur represents the first major execution milestone of that strategy.
Produced in partnership with RJ Rums & Spirits Ltd., Brown's Hall Coffee Liqueur combines premium Jamaican rum with Rocksteady Gold 100% Jamaica Blue Mountain Coffee, creating a premium product that celebrates Jamaica's internationally recognised coffee heritage.
Strengthening Rocksteady's Commercial Platform
Brown's Hall, a wholly owned subsidiary of Forbes Holdings Management Inc. (Canada), has been established as an independent premium beverage company focused on building internationally competitive Jamaican coffee- and rum-based brands.
The relationship between Brown's Hall and Rocksteady has been intentionally structured to create long-term commercial value for both businesses. Under the commercial arrangements between the companies:
- Rocksteady Coffee Company is the exclusive supplier of coffee to Brown's Hall.
- Rocksteady Coffee Company is the sole distributor of the Brown's Hall product portfolio.
- Each future Brown's Hall product is expected to generate additional demand for Rocksteady coffee Gold.
- Growth of the Brown's Hall portfolio creates additional commercial and distribution opportunities for Rocksteady Coffee Company.
Management believes this commercial relationship creates additional long-term demand for Rocksteady's premium coffee while expanding its distribution opportunities.
Disciplined Commercial Rollout
Brown's Hall's initial retail listings have been achieved using its first sample production. Management's immediate priority is to continue expanding the retail network across Jamaica ahead of the first full commercial production run with RJ Rums & Spirits Ltd.
This measured rollout is intended to establish a broader retail footprint before scaling production, supporting disciplined capital deployment, efficient inventory management and long-term sustainable growth.
Supporting Brown's Hall's International Expansion
Following its commercial introduction in Jamaica, Brown's Hall intends to pursue phased expansion into international markets. Canada has been identified as a priority export market, reflecting established demand for premium imported beverages and a mature retail infrastructure. The United Kingdom represents a second strategic market where Brown's Hall expects to leverage Rocksteady Coffee Company's growing international profile, shareholder base and commercial relationships established through its admission to the JP Jenkins private capital market.
Product Development Continues
Brown's Hall Coffee Liqueur represents the first product within a broader premium beverage portfolio currently under development.
Management is progressing additional premium products, including Brown's Hall Liqueur made with Rum Aged in Whisky Casks, together with further coffee- and rum-based expressions inspired by Jamaica's agricultural heritage. Each new Brown's Hall product is expected to increase long-term demand for Rocksteady Gold coffee through the Company's exclusive supply relationship.
Capital Structure
Brown's Hall has been established as an independent business within Forbes Holdings Management Inc., allowing it to pursue its own long-term growth strategy and future capital requirements separately from Rocksteady Coffee Company. This structure enables Rocksteady to remain focused on its core coffee business while benefiting from its exclusive coffee supply relationship and sole distribution rights across the Brown's Hall portfolio.
As Brown's Hall expands, management expects the business to establish its own corporate structure to support future investment opportunities and international growth.
Chief Executive Officer's Statement
Orville Ricardo Forbes, Chief Executive Officer of Rocksteady Coffee Company, commented:
"Our December 2025 Chairman's Update outlined our objective of creating greater long-term value by expanding the commercial applications of Rocksteady's Jamaica Blue Mountain coffee. Brown's Hall's initial retail listings represent an important milestone in that strategy. As Brown's Hall's exclusive coffee supplier and sole distributor, we look forward to supporting its growth and the increased long-term demand it is expected to create for Rocksteady coffee. Our focus remains on producing exceptional coffee and creating sustainable long-term value for our shareholders."
Looking Ahead:
The Board believes the commercial launch of Brown's Hall represents an important milestone in the continued execution of Rocksteady Coffee Company's long-term strategy.
Management remains focused on:
- Commencing the first full commercial production run.
- Advancing international market development in Canada and the United Kingdom.
- Supporting the expansion of the Brown's Hall product portfolio.
- Increasing long-term demand for Rocksteady Gold Jamaica Blue Mountain Coffee through complementary premium brands.
The Company looks forward to providing shareholders with further updates as these initiatives continue to progress.
About Rocksteady Coffee Company Limited
Rocksteady Coffee Company Limited (Company No. 15063235) is incorporated in England & Wales and is admitted to trading on the JP Jenkins matched bargain market. The Company produces premium, single-estate 100% Jamaica Blue Mountain Coffee and is focused on creating long-term shareholder value through premium coffee production, strategic commercial relationships and international expansion.
Registered Office
23 Mount Road
Wombourne
South Staffordshire
WV5 9EU
United Kingdom
About Brown's Hall
Brown's Hall is a premium Jamaican beverage company and wholly owned subsidiary of Forbes Holdings Management Inc. (Canada). The company develops internationally competitive coffee- and rum-based products inspired by Jamaica's rich agricultural heritage. Brown's Hall Coffee Liqueur is its flagship product, with additional premium beverage expressions currently under development.
Forward-Looking Statements
This news release contains forward-looking statements relating to the Company's business strategy, product development, commercial expansion and growth plans. These statements reflect management's current expectations and are subject to risks, uncertainties and other factors that may cause actual results to differ materially. Rocksteady Coffee Company undertakes no obligation to update forward-looking statements except as required by applicable law.
