Powering the Future of Grassroots Sports; New strategic partnershipprovides direct access to high–quality custom sportswear to 70,000+ teams across the UK
My Club (JPJ:MCE), one of the UK’s fastest-growing providers of custom teamwear, today announced a new strategic partnership with Pitchero as its official teamwear partner.
The partnership combines My Club’s technology first approach to enable Pitchero’s 70,000+ registered teams direct access to My Club’s fully customisable performance kits, bringing elite-quality design and delivery to teams of all levels.
Through Pitchero’s platform, clubs can now access high-quality teamwear at better value and with kit cost still one of the biggest barriers to grassroots participation – a 2024 Sported survey found that 87% of UK families view sportswear as a key obstacle, with 74% believingchildren are less likely to take part without it – this partnership provides a smarter, more accessible solution.
“Grassroots clubs already wear so many hats; managers, fundraisers, community leaders. The last thing they need is stress over kit,” said Chris Flood, CEO of My Club. “My Club takes that pressure off, and this partnership with Pitchero means clubs can now handle everything from fixtures to teamwear in one place without compromise.”
“We’re always looking for ways to add real, tangible value to the clubs we support,” said Mark Fletcher, CEO of Pitchero. “My Club understands the challenges grassroots teams face, and their approach to custom kit is affordable, efficient and designed with clubs in mind.”
| My ClubChief Executive Officer – Chris Flood | Via focusIR |
| Investor RelationsDirector – Kat Perez | Kat.Perez@focusir.com |
| Media Relations Marketing Manager – George Lawrence | Georgelawrence@myclub.group |
About My Club
My Club is a UK-based sportswear brand creating high-performance custom kits at all levels across all sports. By fusing cutting-edge design, AI digital innovation and sustainable practices they deliver apparel that performs under pressure and looks the part. From local clubs to national tournaments, and partnerships with well-known brands like Decathlon, each team’s kit is tailored to their identity.
Trusted by over 4,000 teams across the UK, everything from accessible standard kits to a fully bespoke Elite range is offered. Beyond sport, causes that matter are always at the front of mind: rewilding with Make it Wild and global initiatives like Game4Ukraine. My Club believes teamwear should work harder for players, for communities, and for the planet.
https://myclubgroup.co.uk / Instagram: @myclubgroup / LinkedIn: My Club Group
About Pitchero
Pitchero is the UK’s leading sports club website platform, powering over 70,000 teams and 1.5 million active users across football, rugby, hockey, cricket and netball. From websites and apps to payments and fixtures, Pitchero helps clubs manage everything in one place.
https://www.pitchero.com / Instagram: @bepitchero / LinkedIn: Pitchero
